I’m Debra Cadrain, a dedicated and detail oriented Management Advisor with 25+ years of experience encompassing business development, financial management and strategic planning.

Committed to providing quality service, I am passionate about supporting business owners, managers and staff with an approach rooted in the principles of Appreciative Inquiry, focusing on the strengths and successes of an organization.

Offering valuable insight and solutions to move your business forward towards growth and success, by leveraging the power of positive inquiry, the aim is to identify and build on existing strengths, leading to a more positive and successful outcome.

Debra Cadrain
E.D.G.E. Business Consulting

I will help you achieve your goals.

I help you focus your energy on what you do best and what you enjoy most.

It's no secret that finding a balance between work and life can be hard. I believe that while in the pursuit of achieving success in the business world it is also possible to enhance the quality of one's life at the same time.

Uncover opportunities for growth.

Working so closely to your business can make it difficult to spot inefficiencies and other areas that can be improved upon. I help you spot these to help you get where you want to be.

Capitalize on what's working now.

No one benefits from reinventing the wheel. You might have strengths in your business that are not being used to their fullest. I help you maximize what already works in your business to get the results you want.

Realize your company's potential.

Being successful doesn't need to come at the expense of your visions. With a strong focus on your personal and business vision, I help you enjoy the success of your hard work.

Services and support is available in the following areas:

Business Development

  • Establishing efficient processes and procedures
  • Implementing internal controls to resolve problems
  • Providing oversight to ensure efficient use of resources
  • Cultivating strong and trusting relationships with staff, teams and clients

Financial Management

  • Accounting and bookkeeping
  • Financial analysis and reporting
  • Tax compliance and reporting
  • Budgeting and financial planning

Strategic Planning

  • Business planning and strategy development
  • Growth and expansion strategies
  • Competitive analysis
  • Market research and analysis

Customer Service and Relations

  • Customer support and inquiries
  • CRM (Customer Relationship Management) system management
  • Feedback and complaint resolution
  • Loyalty programs and customer retention strategies

Project Management

  • Planning and executing seasonal projects
  • Task and timeline management
  • Resource allocation
  • Quality control

“Debra is a highly skilled, confident, and professional marketing consultant who produces high quality work. She operates with integrity, respect, and deep commitment. I highly recommend her to anyone who wants to develop or re-vamp their approach to their business.”

-Rachel Foster, Owner, Rachel Foster Coaching & Consulting - Edmonton, AB

“Debra streamlined our advertising, and redesigned our front line to look after the administration of the studio while giving me more time to focus on what I love... working with the students.”

-Brenda Bennett, Owner, Brenda's School of Baton & Dance - Saskatoon, SK

Debra is insightful and her services indispensable. She helped me to finally move from the planning stage to actually opening my business.”

-Steven Tieulie, Freelance Web Designer - Edmonton, AB

E.D.G.E. Business Consulting

I developed an approach that brings great success.

Engage.

When the business was established, what was it intended to do?

How did you envision your role?

To achieve goals, it is important for owners to focus on core functions of the business. Often ancillary tasks require attention, and the inherent obligation to fulfill these subsidiary responsibilities takes an owner away from the fundamentals of the business.

Going back to the intention will help establish a path to realizing the vision.

Develop.

What roles, duties and obligations are integral to success?

How long will it take to get there?

A business meets the needs and obligations of individuals and other businesses. While there are areas of strength, there may also be inefficiencies and areas requiring attention.

Grow.

While working to achieve specific goals, new challenges and new opportunities will emerge.

Evolve.

A focus on the bigger picture strengthens the foundation that supports further development for the future.

En•gage (en-gāj')

vt. -gaged', -gag'ing

3. to attract and hold fast [the attention, etc.]
4. to attract or please.

De•vel•op (di vel' ep)

vt.

1. To design, create, or improve an object, idea or other item.
2. To train and/or progress an individual or idea for a more focused reason.

Grow (grō)

vi. grew, grown, grow'ing

1. To increase in size by a natural process.

E•vovle (ē välv', -vôvl')

vt., vi. e•volved', e•volv'ing

1. To develop or achieve gradually.
2. to work (something) out; devise.

“Now this is not the end. It is not even the beginning of the end. But it is, perhaps, the end of the beginning.”

-Sir Winston Churchill, Speech in November 1942
E.D.G.E. Business Consulting

I love helping business owners succeed!.

I’m a University of Saskatchewan graduate who holds a Bachelor of Arts and a Bachelor of Commerce degree. My studies focused on general business management, human resource management and work/life balance. Educational achievement and business management experience led to the attainment of the Certified In Management designation through the Canadian Institute of Management.

Along with strong adaptive and organizational abilities, I am a dedicated individual offering skills of both a professional and a personal nature. I have worked for national organizations, small companies, family-run businesses and self-employed individuals.

Ultimately it is my goal for you to feel better organized and less stressed while your business continues to Engage, Develop, Grow and Evolve. Success will be measured in the improvements made to your business processes, in the efficient use of resources and, most importantly in how much more time you will have to focus on doing what you love.

Reflect on what your business has done;
consider what your business is doing;
look ahead to the future.

E.D.G.E. Business Consulting

Let’s talk...

If you are a solopreneur, entrepreneur or business owner with questions, thoughts or doubts, please reach out! Happy to connect with you!

E.D.G.E. business consulting cards

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